Most people have heard of franchises, the “business-in-a-box” model, yet it seems like the entire process remains shrouded in mystery. How do franchises work? What actually goes on under the hood? That’s what we’ll help you clarify in this article. How Does a Franchise Work? In a franchise, the franchisor (owner of the brand model) grants the prospective franchisee (you in this case) the right to use its trademark, products, services, and operating systems to sell products and services under the franchisor's brand name. Since the franchisor has already built a successful business, it can provide franchisees with a proven business model, operating systems, and other training and support to show franchise owners how to replicate that success. The prospective franchisee then invests in the right to operate under the brand name and leverages the power of the brand’s established systems to launch its own franchise location. The franchisee signs a franchise agreement - a contract that outlines the terms of the franchise relationship - which details any fees, royalties, territory restrictions, marketing requirements, and operating guidelines. Once a franchisee officially owns a franchise, the franchisor provides ongoing training and support to help the franchisee build a successful location as…